What does it cost to start a (digital) startup in 2024?

MVP
July 13, 2024
Andreas Just
July 13, 2024

Top 5 startup cost factor in 2024

There are five main areas that can drive costs for starting a (digital) startup. While traditional costs included marketing and sales, legal and administrative fees, office space and equipment, and HR, things have changed significantly in the digital age. 

With the ability to test your business model upfront your startup costs can be almost negligible. 

However, there are still a few expenses you might need to consider:

1. Digital Infrastructure

To test your business idea and make it visible, you’ll likely need a website. 

While some may find paying customers through communities or other channels, having a digital presence is often essential, as many products also need some further explanation. 

And the best place for this is your website. 

But A simple website is more than enough in the beginning. 

For this, you can use a website builder like Carrd, which costs $49 per year in the premium version, covering hosting and providing custom domains.

2. Marketing and Sales

The cost of acquiring your first customers also can depend on your distribution channels. 

Social media can be effective and is a must-have for starting a business. Being active there helps you quickly get some attention for your solution. 

Premium versions of platforms like LinkedIn can help you identify people who look at your profile and content. These 20€ per month are well invested. 

If you are trying to cold outreach to people and sending them emails to create attention for your product, I would recommend using an email tool like Lemlist, which starts at 39€ per month.

3. Legal and Administrative Fees

If you want to make things very serious in the beginning, you might incur some legal and administrative fees for tasks like registering your brand, securing your name, or creating a logo. 

For example, registering a brand in Germany costs a one-time fee of 290€. However, these are optional costs and not really necessary at the initial stage.

4. Product Development

In the past, developing your first product version could cost tens of thousands of dollars or require months of coding. This made it easily the highest cost block of starting a business. 

Today, you can use no-code tools to build your MVP (read here how to build your MVP with no-code) in just days or weeks at a fraction of the cost. 

Even if you seek help from a no-code agency to get a professionally developed product and guidance along your journey, the costs are significantly lower than those of traditional development agencies - thanks to no-code.

5. Time

Your time is probably the biggest cost factor. 

Depending on your business model, you could face significant opportunity costs. One way to reduce your time effort for operational tasks would be to hire freelancers on platforms like Fiverr or Upwork

But of course, this will increase your costs.

Final Words

By examining these startup cost examples, I'm focusing on the funding phase of your startup (excluding HR and other costs). Previously, it took thousands of euros to bring a startup to life. 

Now, you can build it with just a few euros per month. 

Even using a development agency to build your product is more affordable nowadays, making it possible without breaking the bank.

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