What is an MVP

In the startup world, an MVP (Minimum Viable Product) is usually the first version of your product: a basic, functional version with the core features needed to address a key problem for early users. It allows you to test assumptions and gather user feedback without building the entire platform you have in mind.

A good MVP avoids unnecessary features and focuses on essentials, allowing you to validate your idea quickly and efficiently. It’s main propose to validate your concept, so you should build it fast and keep it simple and very focused.
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A practical example

Imagine you’re creating a platform that connects pet owners with certified pet sitters. Your MVP might include:

• User registration
• Profile creation for pet owners and sitters
• Basic booking and messaging features between the two

After building the first version, you can then test it with early users to understand if the core features meet their needs and solve their primary problems. This feedback is very important, because it will allow you to 1) understand if the idea has traction with the target users and 2) better identify their needs and learn what works well and what could be improved. Early users are key to highlight pain points, suggest missing features, and provide insights that will guide future iterations of your product.

This concept is well demonstrated in Henrik Kniberg's famous graphic:

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Through this process, you’ll be able to:

1. Validate demand: Confirm that there’s genuine interest in your product and that people are willing to use it.
2. Identify priority features: Discover which additional features users would value most, helping you prioritize future development.
3. Optimize usability: Address any issues with the user experience, ensuring that your product is intuitive and easy to navigate.
4. Start building a user base: Engage early adopters who may become loyal users and advocates, spreading the word about your product.

By gathering real-world feedback from early users, you avoid the risks of overbuilding and instead focus on developing a product that truly resonates with your target audience. After validating your MVP and refining it based on insights, you can confidently invest in adjusting or building more features.

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What is no-code?

Let’s start by clarifying: what exactly is no-code? You’ve probably come across no-code tools before, and might even have used one yourself.

“No-code development platforms allow you to create application software through graphical user interfaces and configuration instead of traditional computer programming based on writing code.” (Wikipedia).

In simpler terms, no-code platforms let you build tools and software through drag-and-drop editors, making development faster and more accessible. While early website builders from the internet’s early days were basic examples of no-code, the technology has come a long way.

Now, you can build complex software by incorporating workflows, APIs, databases, and more. For a closer look at how no-code works, check out this short video on Bubble, one of the most popular no-code platforms, showcasing its possibilities.

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Why choose no-code for your MVP?

When building an MVP, speed and cost-efficiency are essential. The goal is to validate your concept quickly, without the heavy costs of traditional development. No-code platforms are ideal for MVPs because they allow you to move fast, iterate easily, and launch with minimal upfront investment.

With no-code, you can build up to 5 times faster than traditional coding. Drag-and-drop editors and visual tools let you assemble core features and get your product to market with a small team, keeping expenses low. Advanced no-code tools now support workflows, APIs, and databases, so you don’t have to sacrifice quality or scalability.

In short, no-code allows you to:

• Validate ideas faster: Launch an MVP in weeks, not months.
• Save on development costs: No need for large teams, keeping your expenses low.
• Iterate faster: Update and adjust features quickly based on user feedback, keeping you responsive to your audience.
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When not to use no-code:

While no-code is excellent for most MVPs, there are situations where traditional coding might be necessary. Here are a few cases where no-code might not be the best choice:

• Complex UI Requirements: If your product requires highly interactive or complex interfaces—like 3D manipulation, real-time animations, or custom graphics—no-code may not provide the flexibility needed.
• Heavy Mathematical Computations: For products that need complex algorithms or extensive mathematical computations, such as financial modeling or real-time data analysis, no-code platforms may lack the performance or precision required.

No-code is a powerful tool, especially for MVPs focused on validating ideas quickly and affordably. However, for highly specialized needs or unique technical requirements, custom coding might still be the best choice.
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Can you build it yourself?

One of the major advantages of no-code platforms is their user-friendly design, which makes it possible for non-technical founders to build an MVP. However, whether you can build it yourself or need assistance depends on the complexity of your idea, your technical background, and the platform you choose.
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Building by yourself

If your MVP is straightforward and includes simple features like forms, data display, or basic workflows, you’ll likely find many no-code tools intuitive enough to use on your own. Platforms like Airtable and Softr are known for their ease of use and have plenty of templates, making them ideal for first-time users.

Note: The platforms that are easier to use also tend to have more guardrails, which limits scalability. Ease of use often means fewer customization options, so while they’re great for simple MVPs, these platforms may be restrictive if you need advanced or complex functionalities.
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Maybe help is required

For projects with more advanced requirements—such as custom UI, complex integrations, custom workflows, or data-heavy applications—it is recommended to use more advanced platforms like Bubble, Xano, WeWeb and Flutterflow which offer greater flexibility and scalability but are more complex to learn and navigate.

These have higher learning curves due to their robust capabilities and extensive customization options. For users with software development experience, a few months may be enough to gain proficiency with these platforms. But for those starting from scratch, however, the learning curve can extend beyond a year to build complex applications confidently.
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Choosing whether to build the MVP yourself or seek help is largely a matter of balancing your need for speed and simplicity against your project’s customization and scalability requirements. In some cases, it may be beneficial to consult an expert or agency.
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Which no-code tools to use?

In recent years, a diverse range of no-code development platforms has emerged, each offering unique features and capabilities.

Choosing the right no-code tool can feel overwhelming, with so many options available today.
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Source: Vivekxgoel

If you’re starting from scratch, you might find yourself spending countless hours researching to find the perfect fit. The no-code landscape is vast and rapidly evolving, and selecting the right tool stack from the beginning can make a significant difference in your MVP's long-term success and scalability. This decision is essential and well worth the time or even the investment in expert guidance.

Here’s a look at the no-code tools we recommend, tailored to different types of projects, from web to mobile applications.
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1. Airtable (for internal tools or as simpler backend)

Versatile no-code platform that combines the functionality of spreadsheets with a database’s power. Frequently used as a backend for no-code applications, Airtable allows users to manage, organize, and structure data with ease. With extensive integration options through tools like Zapier and Make, Airtable is perfect for organizing data, managing workflows, and providing backend support for other no-code tools like Bubble or Webflow. Its ease of use makes it ideal for project management, CRM, and database-heavy MVPs.

Best for:

• Project management, CRM systems, simple databases, and organizing workflows.
• Ideal as a backend for simple web apps and MVPs.

Level of Complexity: Beginner-Friendly (Ideal for non-technical users; intuitive and quick to learn)
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2. Softr (for simpler web apps)

No-code platform focused on simplicity and rapid development for web applications. It allows users to build web apps directly from an Airtable database, making it especially useful for simple Web Apps, directory sites, client portals, and internal tools. Softr’s intuitive interface and pre-built templates make it possible to launch applications quickly without needing extensive technical knowledge. It’s perfect for startups and small businesses looking to create functional, user-friendly applications in a fraction of the time typically required for custom development.

Best for:

• Simple web applications, Directory sites and client portals
• Especially useful for MVPs and internal tools powered by Airtable.

Level of Complexity: Beginner-Friendly (Ideal for non-technical users; intuitive and quick to learn)
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3. Make (for automations)

Make is a powerful automation platform that allows users to connect apps and automate complex workflows without coding. Ideal for automating tasks across different platforms, Make integrates seamlessly with popular tools like Airtable, Slack, and Shopify. With its visual interface, Make enables you to design, test, and automate workflows in a matter of minutes, making it invaluable for optimizing operations and enhancing productivity in any MVP or established business.

Best for:

• Workflow automation, data syncing, and connecting multiple applications without coding.
• Ideal for optimizing business processes and productivity.

Level of Complexity: Intermediate (Requires some technical understanding; moderate learning curve)
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4. Webflow (for websites and landing pages)

Poopular no-code platform that combines the power of a CMS with a highly customizable visual editor, allowing users to create visually stunning websites and landing pages without writing code. Known for its design flexibility, Webflow enables precise control over layout, animations, and interactions, making it a go-to tool for building professional-grade websites.

With Webflow, users can manage and publish dynamic content, set up responsive designs, and even integrate with e-commerce and membership functionalities. This platform is ideal for designers, marketers, and startups looking to create branded websites, portfolios, or landing pages with a strong visual impact. Its CMS capabilities also make it suitable for blogs and content-rich sites.

Best for:

• Visually rich websites, landing pages, and content-driven sites with responsive design.
• Great for marketing, branding, and portfolios.

Level of Complexity: Intermediate (Requires some technical understanding; moderate learning curve)
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5. Bubble (for web apps)

Bubble is one of the leading no-code platforms for building complex web applications. Known for its flexibility and powerful functionality, Bubble enables users to create fully customizable web apps with intricate workflows, databases, and APIs. With its visual drag-and-drop editor, Bubble is ideal for entrepreneurs and startups looking to develop sophisticated applications without needing a full development team. It’s particularly suitable for marketplaces, SaaS products, and platforms with user authentication and data-driven features.

Best for: Complex web applications, SaaS products, marketplaces, and platforms requiring custom workflows and databases.

Level of Complexity: Advanced (Best suited for experienced users or those willing to invest time in learning)
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6. Xano + WeWeb (for scalable web apps)

The combination of Xano and WeWeb is a robust no-code stack for building scalable web applications. Xano serves as the backend, providing a scalable, API-first database with strong data management and logic capabilities. Paired with WeWeb’s intuitive front-end builder, this stack allows developers to create GDPR-compliant applications with advanced data handling and integration requirements. Ideal for companies aiming to scale while maintaining compliance, this combo is excellent for enterprise-level applications and complex dashboards.

Best for: Scalable, data-heavy web applications requiring robust backend and GDPR compliance.

Level of Complexity: Advanced (Best suited for experienced users or those willing to invest time in learning)
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7. Flutterflow (for mobile apps)

Flutterflow is a powerful no-code platform built on Google’s Flutter framework, designed specifically for creating complex mobile apps with advanced features. Flutterflow allows users to design sophisticated, visually appealing mobile applications with a rich library of components, smooth animations, and custom workflows. Its integration with Firebase and support for real-time data make it an ideal choice for apps requiring dynamic interactions or large-scale data management. Flutterflow is well-suited for both iOS and Android development, enabling seamless deployment across platforms.

Best for:

• Complex mobile apps with advanced features, animations, and integrations;
• Suitable for both iOS and Android development.

Level of Complexity: Advanced (Best suited for experienced users or those willing to invest time in learning)
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Each platform has its own strengths, tailored to different skill levels and project goals. For developing an MVP, non-technical users will find tools like Airtable and Softr easy and quick to use. Advanced users or those aiming for complex applications can leverage Bubble, Xano + WeWeb, or Flutterflow for maximum flexibility and scalability.
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How to Build a No-Code MVP?

Building a no-code MVP can be a streamlined process, but thoughtful planning is essential. Here’s a guide on the steps you should take to build a successful MVP using no-code tools:

1. Define your target audience and their needs

This initial step is crucial, as it sets the foundation for your MVP. Start by identifying your target audience and the specific problem your MVP should solve. Begin broadly by defining characteristics like:

• Industry (e.g., healthcare, finance)
• Company size (e.g., 20-50 employees)
• Roles or job titles that would benefit from your product

Once you have a general profile, dig deeper. Conduct interviews, research in online communities like Reddit, Quora, or LinkedIn groups, and even attend events where you can talk to potential users in person. This feedback will help you refine the problem and understand your audience’s specific pain points.
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2. Identify core functionalities

With a clear understanding of your audience’s needs, start identifying the essential features for your MVP. Focus on solving the most critical problems:

• Go through your user research notes, highlighting specific needs and potential features.
• Rank these features by priority, aiming to include only the most impactful elements in your MVP.

Keeping it simple is key—avoid adding features that don’t directly contribute to validating your product idea.
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3. Determine how to build it

Now that you have a clear concept and core features, decide on the best approach to bring your MVP to life:

• DIY or Hire: Will you build it yourself or hire someone? If the platform is beginner-friendly (like Softr or Airtable), you may be able to build it yourself. For more advanced applications, consider hiring a no-code developer or agency to speed up the process.
• Budget: Set a realistic budget based on your needs. Building on your own may be cost-effective, but for complex projects, professional help will come with additional costs.
• Timeline: Establish a timeline for launching your MVP. DIY projects may take longer, especially if you’re new to no-code, while working with a professional can help streamline development.

Balancing budget and timeline with your technical skills will help you decide the best way forward for building your MVP.
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4. Choose the right no-code platform for your needs

Next, select the right no-code platform based on your MVP’s requirements. Here are some questions to help guide your choice:

• How complex is my MVP? Is it a simple data display, or does it require intricate workflows?
• Do I need specific functionalities like AI, advanced calculations, or custom integrations?
• What kind of user volume do I expect initially?

For simpler needs, platforms like Airtable and Softr are great choices. For more complex applications, consider Bubble for web apps or Flutterflow for mobile apps. Picking the right tool from the beginning will save time and allow you to build an MVP that meets your objectives.
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5. Design and build your MVP

Once your platform is chosen, start designing your MVP. Figma and other wireframing tools are excellent for mapping out user flows and visualizing the user experience. Defining these flows early helps prevent unexpected challenges during the build phase.

With your design in hand, begin assembling the MVP using your no-code platform. Focus on building out only the core functionalities, keeping it user-friendly and aligned with your target audience’s needs.
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This video gives you a good summary of how to build your MVP using no-code:

Real-life examples of successful no-code startups

Many successful startups have used no-code to launch their MVPs, proving that these platforms can attract users, investors, and even millions in funding.
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Cardino

Cardino, a Berlin-based startup specializing in the used electric vehicle (EV) market, utilized no-code platforms such as Bubble and Airtable to develop its MVP. This approach enabled them to rapidly build and iterate on their product, leading to a successful €4 million seed funding round led by Point Nine Capital. The company's innovative model and efficient use of no-code tools have positioned it as a trailblazer in the evolving EV landscape. (EU Startups)
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FINN

FINN Auto, a Munich-based car subscription service founded in 2019, employed no-code solutions to automate various processes during its early stages. By leveraging no-code tools, FINN was able to scale rapidly, expanding its services to both Europe and the U.S. As of January 2024, the company raised $109 million, reaching a valuation of $658 million. This growth underscores the potential of no-code platforms in facilitating swift development and scalability. (TechCrunch)
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Dividend Finance

Dividend Finance, a company that assists homeowners in securing financing for home improvements and renewable energy solutions, built its MVP using Bubble. This no-code approach attracted investments exceeding $384 million, with the company now generating $50 million annually. (upstackstuido.com)
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Comet

Comet, a marketplace connecting IT talent with freelancing opportunities, developed its platform using Bubble. The no-code MVP helped the company secure €12.8 million in venture capital, achieving over $800,000 in Monthly Recurring Revenue (MRR). (nomtek.com).
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Conclusion

In conclusion, leveraging no-code platforms for MVP development empowers startups to validate their ideas quickly and affordably. By focusing on core functionalities and utilizing user-friendly tools, entrepreneurs can bypass traditional coding constraints, bringing products to market faster while maintaining quality and scalability.

No-code solutions also facilitate rapid iteration based on early feedback, enabling startups to refine their products to better meet user needs. While traditional coding may be necessary for specialized applications, no-code offers a powerful, accessible approach for most MVPs, allowing founders to focus on growth, user engagement, and product-market fit.
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