Fishbowl’s journey is closely tied to the success of QuickBooks, identifying early on that while many businesses love their accounting software, they eventually outgrow its basic inventory capabilities. They stepped in to provide a sophisticated manufacturing and warehouse management engine that plugs directly into existing financial workflows.

The story of Fishbowl is about providing "enterprise-level" power to small and medium businesses. By offering features like barcoding, asset tracking, and multi-location management, they allow growing companies to maintain professional operations without the cost and complexity of a traditional ERP.

Growing SMBs often start with Fishbowl before considering more complex manufacturing-specific ERPs like Katana or modular automation platforms like Vention.

Desktop + Cloud hybrid / SaaS-lean solution for inventory + MRP + warehouse + production + order management for SMB manuf.